Born from a passion for the game

We love hockey like you do. Whether you're living the grind of early morning practices, cheering in the stands, or recovering after a hard-fought game, we share the spirit with you.

Season's Top-Shelf Picks

Our Awesome and unique

Hockey Collection

Clothing, accessories, bags, lifestyle and gift items for hockey lovers. For players and fans. Available exclusively at GoBoi Store.

Shop Hockey Collection

Kick back, relax and recover!

Off-Ice Collection

While hockey is awesome, sometimes you’ve got to relax and recover – in style. Check out our off-ice collection, it’s pretty cool.

Shop Off-Ice Collection
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Win-Win Built On Trust

  • You Can Trust Us

    We believe you're like us and share our values. We value quality and are committed to providing you with top-notch products. Our store and payment methods are trustworthy and secure.

  • We Are Real

    We live and breathe hockey. When you shop with us, you know you’re getting authentic products designed by the GoBoi Store team – no copies here. From hockey people, for hockey people.

  • We Care

    Our products are made to order just for you, as close to you as possible. They are shipped from the United States or Canada🇺🇸 🇨🇦. We don’t produce unnecessary stock or burden the environment with longer journeys than needed.
* Locker Room Perfumery tee - GoBoi Store - Picture it: the smell of excitement mingling with the echoes of cheers and high-fives. That's the aroma of success, my friend. It's the scent of countless hours of practice, determination, and sheer grit. Welcome to Locker Room Perfumery, where every scent tells a story of hard work, passion, and the sweet smell of victory!

All In, But Never Too Serious

GoBoi Store was born out of a desire to offer awesome and unique hockey apparel and top gifts - from hockey people for hockey people
🏒 Players
🔥 Fans
❤️ Families


Like you, we take hockey seriously. That’s exactly why we want to bring a touch of joy, mischief and color to the hockey life. All for the love of the game and this hockey community!

Read our story here

Beyond the rink - explore our latest blog posts!

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  • Weird Game Day Superstitions

    Weird Game Day Superstitions

    Weird Rituals of Hockey Players 🏒 Hockey players have some of the most unique game-day habits out there—some are even a little out there, right? Take ritual #8 for example…...

    Weird Game Day Superstitions

    Weird Rituals of Hockey Players 🏒 Hockey players have some of the most unique game-day habits out there—some are even a little out there, right? Take ritual #8 for example…...

  • How Players Can Use the "Alter Ego" Style Technique to Unleash Hidden Strengths

    How Players Can Use the "Alter Ego" Style Techn...

    Have you ever watched a player on the ice and wondered how they seem to transform into a completely different person during a game? The secret to this transformation often...

    How Players Can Use the "Alter Ego" Style Techn...

    Have you ever watched a player on the ice and wondered how they seem to transform into a completely different person during a game? The secret to this transformation often...

  • Ice hockey gladiator helmet

    Small But Mighty: Hockey Gear That Keeps You Safe

    When you think about hockey safety gear, it's easy to picture the big, obvious pieces like helmets, shoulder pads, and shin guards. But the smaller, often overlooked gear can be...

    Small But Mighty: Hockey Gear That Keeps You Safe

    When you think about hockey safety gear, it's easy to picture the big, obvious pieces like helmets, shoulder pads, and shin guards. But the smaller, often overlooked gear can be...

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