About Us

Our Mission - Sharing Pride&Joy

GoBoi was born out of a desire to offer the hockey and sports community insightful, positive and high-quality statement products. Our mission is to share pride and joy of active lifestyle with those who share our values.

For Sports Community With Love

We are a team with a diverse athletic background ranging from hockey to several other sports. We have participated in and competed across North America and Europe. Over the years and decades, we've had the privilege to meet and get to know the wonderful global sports community—fun, smart, bold, and passionate individuals who give their all to sports but also know how to lovingly laugh at themselves and each other amidst the tough challenges of sports.

Sharing The Same Experience

We understand and share with you the dreams, aspirations, joys, and sorrows of junior sports: the locker room life, tryouts, packed lunches, early morning wake-ups, the thrill, and carefree joy.

Like you, we also understand the everyday life of an athlete and sports family: the relentless work and training, planning the competition calendar, living healthily before indulging, mountains of laundry, and goal-oriented mindset.

And like you, we know the adult sports world: professionalism, unpredictability, harshness, injuries, but also the joy of doing what you love! And if you're not doing it professionally or at a competitive level, you can still enjoy sports with great enthusiasm and passion even in beer leagues and by the arena and screen.

Let's Go!

We're excited that you found us! We want you to enjoy all of this with us and share the joy of sports. Whatever your sport may be and whatever your gender and role in the sports world, we want to say: GoBoi - Reveal Your Zeal!